Turn river conditions into gear sales.

The moment they check conditions is the moment they buy gear. FloatGoat puts you there.

Gear panel · static demo

What your customers see next.

After checking conditions, the right gear surfaces automatically — matched to today's flow, temperature, and run characteristics. You control which products appear at which conditions.

Buffalo River near Boxley, AR  ·  132 cfs  ·  Stable  ·  Low flow advisory
Low flow · essential
PFD / Life Jacket
Required on the Buffalo National River. Low water means more exposed rock — a well-fitted PFD is non-negotiable regardless of skill level.
$89
Low flow · recommended
Water Shoes
At 132 cfs you'll drag your boat through shallow limestone riffles. Grippy soles protect feet and make lining the boat faster.
$54
Low flow · rental
Sit-on-top Kayak
The Buffalo is bony below 200 cfs. A wide, flat-bottomed hull forgives gravel bars without the frustration of a narrow touring boat.
$65 / day
Always · protection
Sun Hoody + Hat
Low-flow trips run longer. Steel Creek to Kyle's Landing at 132 cfs takes 7+ hours — plan for full-day sun exposure.
$65
Shop the full Buffalo River kit →

Static demo. On your live site, each item links to your actual product catalog. Recommendations update automatically when gauge conditions change.

How it works

This is how it works in the real world.

FloatGoat is an intelligence layer between USGS gauges and your gear catalog. Nothing to build. Nothing to maintain.

01
Tuesday night.
Six people, a dog, a cooler, zero plan. He pulls up your site to check the river before committing to canoe rentals. Buffalo River near Boxley — 132 cfs, 54°F water, low flow advisory. The stretch he's eyeing may be too shallow for loaded canoes.

Water temp 54°F. Drysuit recommended.

He didn't know that. He doesn't own drysuits. You sell drysuits.

Your gear panel surfaces automatically. He clicks. He buys three.

Friday he's on the river. The dog is wearing a PFD you also sold him. He bookmarked your site. He's back before every trip.
02
Wednesday lunch break.
She's been watching the Gauley for three weeks. Trip is planned for Saturday. On Wednesday she pulls up your site — 1,240 cfs, dropping steadily, forecast showing clear through the weekend.

FloatGoat called it two days ago. She's been checking every morning.

Saturday is a go. She knows before she loads the car.

Your gear panel surfaces the helmet she's been putting off and a throw rope rated for the flow she's running. She remembers her mentor at your store reminding her to always have a spare paddle. She picks the best one and adds a tether rope for her kayak.

She buys all of it before she closes the tab.

She screenshots the forecast and drops it in the group chat. Six of them check it before the weekend.
03
Three weeks out.
Father and daughter. Her first overnight float. He's been checking the Buffalo for a month — not current conditions, the forecast. What's April usually look like? What does a rainy week upstream do to the lower stretch?

FloatGoat surfaces the 7-day outlook, the seasonal flow history, and a plain-language read on what the river will probably be doing the weekend they've picked.

He adjusts the put-in. Adds a weather window. Books with confidence instead of hope.

Your gear panel surfaces a junior PFD and a dry bag sized for a weekend kit. She picks the color. He buys both. Then he sees the camp cookware and a bucket of dehydrated meals — less time hustling around a fire, more time on the water with his daughter. He adds those too.

Three weeks later they're on the river. She's already asking about next time.

Three different rivers. Three different decisions. FloatGoat put your gear in front of all of them at the exact moment they were ready to buy.

Integration

Live in 15 minutes.

FloatGoat is a single script tag. No backend. No build step. Works on Shopify, Squarespace, Wix, or any custom site.

Request a key
We provision an API key tied to your domain in minutes. No setup wizard. No dashboard to configure before you start.
Paste one script tag
Drop the FloatGoat embed wherever conditions should appear. The widget finds the nearest gauge and loads live data automatically.
Connect your catalog
Tell us which products to show at which flow levels. FloatGoat matches conditions to gear — you own the product links.
Conditions drive sales
Customers check conditions, see the right gear for today's run, and buy — all without leaving your site.
Infrastructure

The data pipeline you'd build yourself — if you had a year.

FloatGoat is purpose-built for outdoor retailers. Here's what you don't have to think about.

Live USGS data
Thousands of monitoring stations. Readings every 15 minutes. Flow, stage, water temp, turbidity, and conductance where sensors exist.
WCAG 2.1 AA accessible
Full keyboard navigation, ARIA labels, aria-live regions, screen reader support. Every customer, every device.
No visitor data stored
Conditions data only. No visitor accounts, no tracking, no PII collected from your customers.
Any website, any stack
Vanilla JavaScript. No npm, no framework, no build step. If a script tag works, FloatGoat works.
NWS forecasts + moon phase
7-day weather forecast, moon phase, air temperature, and sunrise/sunset — all woven into the widget automatically.
Month-to-month billing
No annual contract required. Upgrade, downgrade, or cancel any time. No cancellation fees.
Pricing

Simple pricing. No surprises.

All plans include live USGS data, the full widget, WCAG accessibility, and conditions-based gear matching.

Pro
$299 / mo
One river location. One brand.
  • Up to 5,000 widget loads / month
  • Live USGS conditions + 7-day forecast
  • Moon phase, water temp, air temp
  • Conditions-matched gear panel
  • Your logo and brand colors
  • Email support
Partner
$499 / mo
Up to 10 river locations. Full branding.
  • Up to 10,000 widget loads / month
  • Up to 10 configured river locations
  • Everything in Pro
  • Priority support
  • Tailwater and dam condition data
  • Custom gear panel rules per location
Enterprise
Custom
State parks, tourism boards, agencies.
  • Unlimited widget loads
  • Unlimited river locations
  • White-glove onboarding
  • Custom data integrations
  • Dedicated support
  • SLA available
Talk to us →